The Airline Travel Industry is migrating from the 40 year old legacy distribution model of “Global Distribution Systems – GDS” to a new and advanced distribution model known as “New Distribution Capability – NDC”. The NDC model is a revolutionary technology that brings down the distribution costs of Airlines drastically from about $10/ticket to about $1.5/ticket on the Distribution costs, benefitting all players, including the Customer (reduced airfares). Distribution Costs at present being borne by the Airlines is about $12 Billion annually. Apart from the above, NDC will also enable airlines to generate additional revenue (Mckinsey estimate of minimum 40 Billion $ p.a) by sales of ancillary products, personalisation and differentiated offerings.

VERTEIL TECHNOLOGIES was founded by Airline IT industry veterans with decades of experience based in kerala. They are right at the center of this industry transformation with its state of the art direct connect distribution system offering a comprehensive replacement to the legacy GDS systems. The VERTEIL TECHNOLOGIE’s direct connect technology has already received a Level 4 Rating (the highest of ratings) and is already being used by major airlines around the world including Lufthansa,Qatar Airway’s Emirates, British Airways, Singapore Airlines (and 20+ other Airlines) and big travel companies like Dnata, Bird Group and Al Tawfeeq (ATT) is signing up large agency players across the world.

Covid-19 has now accelerated NDC adoption (since cost reduction, efficiency and differentiated merchandising is the only savior for Airlines post-covid) resulting in huge momentum for VERTEIL TECHNOLOGIES. With its current market position, VERTEIL TECHNOLOGIES should easily capture 20%+ of Global market share by 2025 – and this means a direct ticket revenue of USD 1 billion plus and a total revenue of $5 – $7 billion. In 6-9 month’s, Bluebell expect that VERTEIL TECHNOLOGIES Valuation will exceed 1000 crores.